Hello, I'm Ono from the Harajuku store, where I've been appearing a lot lately.

Today, I would like to talk about "parts customization" , which is no exaggeration to say that it is the best part of piste bikes, mainly from my personal perspective.

As you probably know, fixie bikes are more flexible in customization than other bicycles. Choose and customize all the parts that make up the car body, including the handle, stem, wheels, and crank, to your liking, and enjoy riding.

I think the best part of riding a fixie bike is that it doesn't end once the bike is delivered, and that your own adventure awaits you from there.

When it comes to parts customization, the three most frequently requested items at our stores are the handlebar, stem, and seatpost . You can easily customize it and enjoy changing its appearance. We keep two to three of each of these three parts so that we, the staff, can change them frequently depending on our mood and riding style. lol

How can I customize the car body in a cool way, and how can I make it match my style?Customizing these three parts may seem simple, but they are profound, but as a staff member, I keep this in mind when consulting with customers. What we do is to match the same brand as much as possible .

When you look at the car body from a bird's-eye view, there is a sense of cohesion, and depending on the brand , the original usage and roots are completely different , so depending on how you match it, you may not be able to demonstrate the original parts specifications.

For example, this feeling of combining the MTB roots THOMSON X4 STEM with the road-resistant ENVE CARBON DROP, lol

So, I tried customizing LEADER 721TR with DEDA components, so let's take a look.

DEDA ELEMENTI CRONONERO LOWRIDER

DEDA ELEMENTI ZERO100 STEM

DEDA ELEMENTI ZERO100 SEATPOST

Look, it's going to come together nicely. For the stem and seatpost We set the high-end aluminum model ZERO100 , which has both lightness and rigidity at a high level , and chose the classic bullhorn CRONONERO LOWRIDER that supports aggressive riding for the handlebar.

It's lightweight so you can cruise at high speeds, and it's durable enough to withstand tricks.

This is a perfect customization for the 721TR, which is specialized for city riding.

In terms of components that BROTURES carries, THOMSON, NITTO, DEDA, RITCHEY, and DSNV produce these three parts, so why not try customizing them as a set?

I'm sure it will turn out well.